Event in Paraty (RJ) will gather panels to discuss the future of advertising and its relation to digital media and new technologies
Virada Digital Festival, which will take place on May 11th, 12th and 13th in the town of Paraty (RJ), will receive three panels on the challenges of Advertising in the digital area
The panel “Advertising and Digital Media”, will debate the impact of new digital media in the creation and consumption of advertising nowadays, presenting cases, challenges and how the advertising market is adapting to digital media new technologies. The debate will be moderated by Martha Gabriel, one of Virada Digital’s curators, and Gustavo Pereira, a.k.a. GP, who has worked in some of the Brazilian pioneer web sites, such as O Elefante e O Carteiro. The event will be held at 2PM on Saturday (12th).
Suzana Apelbaum, ad executive and also festival curator, will present the panel “Brands and you Doing Good” on how advertisement and technology can help build a better world. Suzana will present projects created by brands and people where new Technologies were used in innovative ways, making ideas viable, enhanced and empowered. The event will be held at 5 PM on Friday (10th).
The tendencies and challenges of developing mobile products and solutions from marketing points of view are the topic of the debate “Mobile – Tendencies and Challenges”, on Sunday (13th), at 11AM. The event will have the participation of Marcelo Azevedo, MMA (Mobile Marketing Association) board member, Enylton Machado, Ph. D. in augmented reality by Georgia Institute of Technology, Léo Xavier, partner and co-founder of Mobi group, mobile marketing and advertising Latin America leader and Ion Cuervas-Mons, member and co-founder of Thinkbig Factory and Openarch platform director.
About Virada Digital
Virada Digital Festival will bring innovation, interactivity, sustainability and entrepreneurship to a diverse audience in a three-day event filled with activities, concerts, lectures, panels, technological workshops, digital inclusion and sustainable practice, gathering a great number of people in “hubs” (digital interactive terminals) set up in public places in Paraty.
The attractions will be made available free of charge to the whole population and the technological apparatus, such as high-speed Internet connection and computers will be donated to the city as a legacy from the event.
The ones who won’t be able to join Virada Digital Festival activities in loco can join us online, since the whole event will be broad casted in real time online. All content will be made available on Virada Digital’s official channels.
The full program is available on www.viradadigital.com.br.
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